Case Study

How Clyde Agency Achieved 14.5x ROI

A DC-based PR agency cuts research time by 80% and multiplies client value.

14.5x
ROI
$47,140
Monthly Net Savings
97.5%
Research Time Reduction

CASE STUDY
HOW DID CLYDE, A DC-BASED AGENCY,
ACHIEVE 14.5X ROI WITH SOLARA IMPACT

About the Client

A 50+ person full-service agency based in Washington, DC, specializing in public affairs, brand advocacy, and corporate communications. The agency serves Fortune 500 companies, major nonprofits, and trade associations across financial services, healthcare, education, and technology sectors. Winner of multiple Awards with 20+ years serving the US market.

The Challenge

The agency faced a critical bottleneck: creation of marketing campaigns, research, and other agency deliverables was extremely time-consuming.

Before finding SolaraIMPACT, the agency had tried multiple AI marketing tools available on the market. The results were disappointing:

  • Shallow outputs — AI-generated content fell far below industry standards
  • No time savings — despite the tools, campaign execution remained slow
  • Wrapper problem — most tools were simple wrappers delivering generic results
  • Each campaign research cycle still required ~40 hours of staff labor
  • Slow turnaround meant inability to respond quickly to client requests
  • Lost deals due to competitors moving faster on new business pitches

Output before SolaraIMPACT: 3 go-to-market campaigns per month

The Solution

The agency implemented SolaraIMPACT’s AI-powered marketing operating system, leveraging 7 modules including one custom-built solution:

  • Audience DNA Mapper — deep audience analysis
  • Strategy Architect — marketing strategy development
  • Quick Campaign Builder — rapid campaign creation
  • Content Factory — content generation at scale
  • Pitch Accelerator & New Business Engine — faster pitch preparation
  • Universal SWOT Analyze Engine — competitive and situational analysis
  • Custom built proprietary module

ADOPTION ACROSS THE ORGANIZATION

Department Roles Using SolaraIMPACT
Leadership SVP, Managing Partner, Managing Director
Account Management Account Director, Account Director – Digital, Account Director – Public Affairs
Creative Art Director, Creative Coordinator – Graphic Designer

THE RESULTS

Metric Before After Impact
Time per campaign research 40 hours ~1 hour 97.5% reduction
Campaigns per month 3 12 4x increase

ROI BREAKDOWN

Based on 4-month average usage data

Element Calculation Value
Hours saved per job — 40 hrs
Jobs per month — 14
Total hours saved 40 × 14 560 hrs
Gross savings 560 × $90/hr $50,400
Time with SolaraIMPACT 1 hr × 14 jobs 14 hrs
Labor cost with SolaraIMPACT 14 × $90 $1,260
SolaraIMPACT subscription — $2,000
Total new cost $1,260 + $2,000 $3,260
Net monthly savings $50,400 – $3,260 $47,140
ROI $47,140 / $3,260 14.5x

SUMMARY

Metric Value
Monthly ROI 14.5x
Cost reduction 93%
Monthly net savings $47,140
Annual net savings $565,680
Client Testimonial

“Honestly, each one of the pulls we do would be about 40 hours of labor and is a higher quality than our staff could pull alone. Every new biz pitch we run using this tool gives us an advantage over our competition in ways we couldn’t have predicted.”

— Anthony Lafauce., Managing Director

Key Takeaways
  • Speed wins deals: 4x faster campaign output means faster response to clients and prospects
  • Quality + efficiecy: AI-powered research exceeds staff-level quality
  • Competitive advantage: New business pitches now outpace competition
  • Massive ROI: Every $1 invested returns $14.50 in labor savings

For every $1 spent on SolaraIMPACT, this agency saves $14.50 in labor costs.

Book a Demo Call

Honestly, each one of the pulls we do would be about 40 hours of labor and is a higher quality than our staff could pull alone. Every new biz pitch we run using this tool gives us an advantage over our competition in ways we couldn't have predicted.

Anthony Lafauce, Managing Director, CLYDE

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