CASE STUDY
HOW DID CLYDE, A DC-BASED AGENCY,
ACHIEVE 14.5X ROI WITH SOLARA IMPACT
A 50+ person full-service agency based in Washington, DC, specializing in public affairs, brand advocacy, and corporate communications. The agency serves Fortune 500 companies, major nonprofits, and trade associations across financial services, healthcare, education, and technology sectors. Winner of multiple Awards with 20+ years serving the US market.
The agency faced a critical bottleneck: creation of marketing campaigns, research, and other agency deliverables was extremely time-consuming.
Before finding SolaraIMPACT, the agency had tried multiple AI marketing tools available on the market. The results were disappointing:
- Shallow outputs — AI-generated content fell far below industry standards
- No time savings — despite the tools, campaign execution remained slow
- Wrapper problem — most tools were simple wrappers delivering generic results
- Each campaign research cycle still required ~40 hours of staff labor
- Slow turnaround meant inability to respond quickly to client requests
- Lost deals due to competitors moving faster on new business pitches
Output before SolaraIMPACT: 3 go-to-market campaigns per month
The agency implemented SolaraIMPACT’s AI-powered marketing operating system, leveraging 7 modules including one custom-built solution:
- Audience DNA Mapper — deep audience analysis
- Strategy Architect — marketing strategy development
- Quick Campaign Builder — rapid campaign creation
- Content Factory — content generation at scale
- Pitch Accelerator & New Business Engine — faster pitch preparation
- Universal SWOT Analyze Engine — competitive and situational analysis
- Custom built proprietary module
ADOPTION ACROSS THE ORGANIZATION
| Department | Roles Using SolaraIMPACT |
|---|---|
| Leadership | SVP, Managing Partner, Managing Director |
| Account Management | Account Director, Account Director – Digital, Account Director – Public Affairs |
| Creative | Art Director, Creative Coordinator – Graphic Designer |
THE RESULTS
ROI BREAKDOWN
Based on 4-month average usage data
SUMMARY
| Metric | Value |
|---|---|
| Monthly ROI | 14.5x |
| Cost reduction | 93% |
| Monthly net savings | $47,140 |
| Annual net savings | $565,680 |
“Honestly, each one of the pulls we do would be about 40 hours of labor and is a higher quality than our staff could pull alone. Every new biz pitch we run using this tool gives us an advantage over our competition in ways we couldn’t have predicted.”
— Anthony Lafauce., Managing Director
- Speed wins deals: 4x faster campaign output means faster response to clients and prospects
- Quality + efficiecy: AI-powered research exceeds staff-level quality
- Competitive advantage: New business pitches now outpace competition
- Massive ROI: Every $1 invested returns $14.50 in labor savings
For every $1 spent on SolaraIMPACT, this agency saves $14.50 in labor costs.